Marketing Lead, Claude Frontier Academy

About the role

Claude Frontier Academy is where organizations nominate their strongest people to build deep, hands-on skills with Claude. Backed by a $100 million commitment, Anthropic aims to train 10,000 Frontier Deployed Engineers by the end of 2027. The Academy’s first program, the Frontier Deployed Engineer (FDE) Residency, brings engineers from leading customers and partners together in cohorts, and more programs will follow. We’re looking for a Marketing Lead to make the Academy a name the market knows and a credential people are proud to earn.

As the Academy’s first dedicated marketer, you’ll own how it shows up in the world. You’re a creative, versatile marketer who thinks in terms of brand and communications and also knows how to position, launch, and grow programs. You’ll turn each program launch into a major market moment, celebrate milestones like new cohorts and the first badges earned, and build a community of graduates who help tell the story. 

Because the Academy serves both partners and customers, this role will sit on our Partner Marketing team. You’ll work directly with partners and customers to secure their participation in announcements and bring them into our launch and amplification plans. You’ll help shape the Academy’s strategy and annual plan and represent marketing with senior leaders, while staying hands-on enough to write the first draft yourself. Partners and customers already engage with other Anthropic education and training programs, so you’ll be thoughtful about how the Academy fits alongside them. If you’ve built a branded program at a B2B technology company and want to do it again at a much bigger scale, this role is for you.

Key responsibilities

• Own the marketing strategy and annual plan for Claude Frontier Academy and its programs, working with Academy leadership to set priorities and goals

• Build and maintain a calendar of market moments for the Academy and each program, including program launches, new cohorts, and badge milestones

• Lead launches end to end, from messaging and announcement drafts through legal and executive review, launch-day execution and post-launch amplification

• Partner with Communications on press releases and announcements, including sourcing customer and partner quotes and securing approval to use their names

• Align early with Partnerships, Communications, and Account Teams on which customers and partners are named in each announcement, who gets a heads-up before it goes live, and how to answer those who aren’t named

• Develop amplification plans with partners and customers across social posts, blogs, newsletters, and their own announcements, and turn cohort results into joint customer and partner stories

• Grow the Academy’s presence on LinkedIn and other social channels with content that showcases programs, cohorts, and graduates

• Own the Academy’s web presence and any paid promotion, working with our web team and with creative and agency partners

• Build a community program that keeps cohort members and badge holders connected and turns them into advocates for the Academy

• Work with Brand to extend the Academy’s naming and brand architecture as new programs launch, keeping it consistent with, and clearly distinct from, Anthropic’s other education and training offerings

• Learn Anthropic’s other education and training programs, such as Claude Academy, Claude certifications, and Partner Basecamp, and work with their teams to define where Claude Frontier Academy fits, where the programs connect, and how they reference each other, so partners and customers see one clear path

• Equip Account Teams and Partner Account Managers with FAQs, internal announcements, and guidance so they can answer questions, help customers and partners register their interest, and set clear expectations on participation

• Keep senior stakeholders aligned through regular status updates and clear recommendations, and define and report on success metrics for Academy marketing

Minimum qualifications

• Have built and run branded B2B marketing programs at a technology company, such as customer education, certification, community, or user conference programs

• Have marketed education, training, or certification programs at a technology company, such as a partner, customer, or developer academy

• Bring a creative, brand-minded approach and know how to create market moments that get noticed

• Have led major launches or announcements, coordinating press, social, and partner amplification, and keeping everyone aligned through legal review, executive edits, and date changes

• Know how to build an audience and spark conversation on LinkedIn and other social channels with B2B audiences

• Have strong executive presence and are comfortable giving updates and making recommendations to senior leaders

• Can operate at both strategic and tactical levels, comfortable owning an annual plan and rolling up your sleeves to ship

• Build trusted relationships with partners, customers, and cross-functional teams, and can drive approvals and commitments without formal authority

• Are an excellent writer who can move easily between press releases, FAQs, and social posts

• Are energized by ambiguity and by building something new as a first-in-seat marketer

• Passionate about AI diffusion and bringing the benefits of AI to people and the world

Preferred qualifications

• 8+ years of B2B technology marketing experience spanning brand, communications, or program marketing

• Experience building community or advocacy programs where members promote the program themselves

• Experience marketing to technical audiences, particularly engineers and developers

• Experience running joint announcements with global system integrators, consulting firms, or enterprise customers

• Experience marketing to enterprise technology leaders, such as CIOs and CTOs

• Experience marketing AI/ML products

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

Deadline to apply: None. Applications will be reviewed on a rolling basis.